Ok. Breathe. I know, this is the coolest shit ever but, let’s take it slowly, mmkay?

While browsing through my phone’s warp hole, also known as Instagram, I found this amazing Pantone Project by Chicago-based photographer Paul Octavious. I’m amazed at the things people can do with their phones. Seriously. Did you ever think this would exist when you were in high-school?

Are you jumping into the colorful wagon with Paul Octavious? I think we should. This project basically sends you on a scavenger hunt, armed with nothing but your camera phone, and a few Pantone swatches. I think we are guaranteed to have a blast, PLUS, this is a great exercise to train your eye to find colour inspiration where you least expect it.

So, shall we Pantone the city together?

Ps. the official tag for this project is #ThePantoneProject. Oh, are we IG friends yet?